Strategic Design Solutions - Freelance Graphic & Packaging Design
I have collaborated with international and local clients such as Coca-Cola and Christie’s Auction House,
offering strategic design solutions for graphics and packaging campaigns and projects.
My work involves a deep understanding of each brand's philosophy, and I ensure to follow up on projects from start to finish.
Visual Design and Content for Branding and Marketing Impact
Client : Be Earth Yoga - Yoga Studio
Designed and crafted content for workshops, retreats, and promotional campaigns across social media, eDMs, and brochures,
aligning with Be Earth Yoga’s holistic brand identity.
Created compelling posters, referral cards, tutor cards, and class timetable layout,
driving client engagement through visually cohesive storytelling and strategic marketing.
Graphic and packaging design
Client : Christie’s - Auction House
2021 Mid Autumn Festival Hamper & Greeting Card Design
Responsible for the design of packaging and greeting cards, as well as for the creative ideas and production,
including the motifs, presentation of mooncakes, and application of printing effects.
Client : Artisan Lounge - Restaurant
2021 Chinese New Year & Mid Autumn Promotional Poster Design
Introducing the products and order information with classy and festive design.
Graphic design
Client : INUF - Skincare and Lifestyle Store
Instagram Infographics
Illustrations for promoting Aura Photography service and Christmas shopping guide.
Graphic design
Food Styling for TV commercial
Client : OOHA by Coca-Cola
Pastry arrangement for the commercial set.
Performed as a brand specialist to collaborate effectively with external parties and internal teams to monitor commercial property material, ensuring compliance with brand guidelines and maximising TV visual effects. Took initiative to create a KPI checklist after chairing a meeting with production house - Honne Creates.
